Social and behavior change

FHI 360 uses a socio-ecological lens to view the complex interplay between individual, interpersonal, community and societal factors that affect behaviors. We select interactive, participatory strategies to ensure a holistic view of people’s desires and needs and the barriers and facilitators to change.

Our social and behavior change (SBC) work integrates best practices from disciplines such as behavior change communication, social psychology, human-centered design, anthropology, behavioral economics, social marketing and other behavioral sciences.

UTILIZING PROVEN PRACTICES

Theory-based socio-ecological model
Recognizes the relationship between people and their environment. It allows us to find tipping points for change.
Small, doable actions (SDAs)
Behaviors that, though not ideal, are more likely to be adopted because they are considered feasible by individuals and are effective from a public health perspective when practiced consistently and correctly. SDAs have been developed for water, sanitation and hygiene and malaria.
Full market impact
Leverages investments from commercial partners to expand the availability and affordability of health products and presents motivations for their uptake.
Innovative, interactive SBC research techniques
Ensures a deep understanding of people’s needs and preferences. Participatory action research and media, ethnographic methods, value systems research and commercial marketing techniques are some of our tools.
Human-centered design
Approaches infused into our work ensure the end-user is an integral part of intervention design, formative research, prototyping and implementation.

EXAMPLES OF INTEGRATED SOLUTIONS

EXPERTISE

More than 200 FHI 360 staff provide SBC solutions in the United States and internationally in health, education, environment, climate change and civil society.

We are well-versed in HIV prevention and care across the treatment cascade; reproductive, maternal, newborn, child, and adolescent health; water, sanitation, and hygiene; nutrition and food security; gender; emerging infectious diseases, such as Ebola and avian/pandemic influenzas; tuberculosis; and malaria.

For more information, please see our brochure or contact:SBC@fhi360.org.

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Social and behavior change