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“Ghanaian youth love comedy and to laugh,” says Ivan Quashigah, producer of the award-winning Ghanaian television series YOLO (You Only Live Once).
Because the show is funny and engaging, “the dosage of education isn’t difficult for them to consume.”
YOLO follows characters navigating their adolescent and young adult years and encountering health, gender, social and cultural issues. It explores topics such as nutrition, menstrual health, malaria, sexually transmitted infections, peer pressure, exercise, COVID-19 and personal hygiene (in this photo, characters are using hand sanitizer).
The “edutainment” show — supported by USAID, the Ghana Health Service, Ghana’s National Population Council and the FHI 360-led USAID/Ghana Accelerating Social and Behavior Change (ASBC) and produced by Farmhouse Productions — recently completed its seventh season, garnering over 12 million views on YouTube. FHI 360 helps develop story themes and recommends issues to cover.
“While we are entertaining people, we are including some very important things that the average young person in Ghana needs to know.”
