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Radia
Photo credit: Jihane Boumejd for FHI 360
Sewing has allowed Radia Hakim to create more than clothes. After her husband, Mohamed Ezzahraoui, gave her a sewing machine in 1995, she started making traditional garments with accessories created by local low-income women.
She also offered free sewing lessons; eventually, some of her students became her business partners.
In 2023, Radia’s Romaissa Cooperative worked with FHI 360’s Morocco Inclusive Socioeconomic Development in Beni Mellal-Khénifra (ISED-BMK) project. The partners learned sales and marketing techniques that helped the cooperative secure four wholesaler contracts in Europe, expand into foreign markets and grow its online presence from 1,000 to 9,000 followers.
And Radia continues to teach aspiring seamstresses, helping women in her community build sustainable livelihoods.
“The program helped me develop my products to cater to the needs of an international clientele. Our sales figures have significantly increased.”
