The Health Communication for Life (HC4L) project supports the Government of Malawi’s efforts to increase public demand for quality, sustainable, priority health services and products. The project works to expand citizens’ motivation, opportunity and ability to use these resources, while building the capacity of the government and key institutional partners to support national social and behavioral change communication programming. The project focuses specifically on increasing the demand for health care in these areas:
- Family planning and reproductive health
- Maternal, neonatal and child health
- Water, sanitation and hygiene
Local experts are implementing the project with support from a predominantly Malawian consortium of partners that includes the following:
- Creative Center for Community Mobilization
- Human Network International
- Story Workshop Educational Trust
- Theater for a Change
- University of Witwatersrand
- Youth Net and Counselling
Strategic information and communication
To achieve its goals, the project will:
- Strategically use data and diverse partnerships to conduct activities that address Malawi’s local health challenges, sociocultural context and behavioral norms.
- Use an integrated health communication platform based on a participatory action media approach. The project will develop community-facing messages through an audience-centered process that is coordinated closely with the Malawian Health Education Department.
Health Communication for Life contributes to the achievement of USAID/Malawi’s Country Development Cooperation Strategy for 2013-2018, Results Framework 3.2/Development Objective 1: Social Development Improved.