The Communication for Healthy Communities (CHC) program, funded by the U.S. Agency for International Development (USAID) is designed to help reduce high national rates of HIV infection, total fertility, maternal and child mortality, malnutrition, malaria and tuberculosis (TB). The program is working to achieve these objectives by increasing the adoption of healthy behaviors — including an uptake of critical health services — through strengthened health communications and by:
- Designing and implementing high-quality health communication interventions to improve knowledge, attitudes, norms, behaviors and demand for services related to HIV, TB, malaria, nutrition, maternal and child health and family planning
- Improving the coordination of health communications interventions
- Increasing research and knowledge management to enhance health communications
In partnership with the Uganda Health Marketing Group, FHI 360 is working across the country to advance the skills needed to design, manage and evaluate health communications interventions, and to adapt and scale up communications efforts in support of service delivery activities at the community level. CHC is supporting a robust learning agenda that strengthens program implementation, documents impact and contributes to the health communications knowledge base. CHC is also enhancing the Government of Uganda’s capacity to lead and coordinate similar health communications interventions.