The Communication for Healthy Communities (CHC) program, funded by the U.S. Agency for International Development (USAID) is designed to contribute to national goals of reducing HIV infections, unmet need for family planning, maternal and child mortality, malnutrition, and morbidity and mortality due to malaria and tuberculosis (TB) in Uganda. The program works to achieve these objectives by increasing the adoption of healthy behaviors — including an uptake of critical health services — through strengthened health communication and by:
- Designing and implementing high-quality health communication interventions to improve knowledge, attitudes, norms, behaviors and demand for services related to HIV, TB, malaria, nutrition, maternal and child health, and family planning
- Improving the coordination of health communication interventions
- Increasing research and knowledge management to enhance health communication
- Improving access to and use of health products and services through social marketing
- Enhancing local capacities to prevent, detect and rapidly respond to infectious disease threats, such as Ebola virus and coronavirus
FHI 360 is working across the country to advance the skills needed to design, manage and evaluate health communication interventions and to adapt and scale up communication efforts in support of service delivery activities at the community level. CHC is supporting a robust learning agenda that strengthens program implementation, documents impact and contributes to the health communication knowledge base. CHC is also enhancing the Government of Uganda’s capacity to lead and coordinate similar health communication interventions.