January 2022 — This report describes the findings of a social and behavior change (SBC) formative research study conducted as part of the Takunda program’s beginning activities. The study was designed to identify key determinants of the adoption of pre-identified focus behaviors, as well as behaviors that were identified during the study. The study also served to determine activities that the Takunda program could conduct to promote behavior change among target audiences. The findings of the study informed the development of the Takunda program’s SBC strategy.