December 2014 — This brief describes ways that mobile devices and mHealth can improve nutrition programs by collecting and sending information while building trust with your audience.
Strategic Design of Mass Media to Promote Breastfeeding in Viet Nam
November 2014 — This tool outlines the six steps used to design Alive & Thrive’s “talking babies” mass media campaign in Vietnam, discusses the behavioral theory and research behind the strategy and presents the results.
Interpersonal Communication and Community Mobilization: Infant and Young Child Feeding at Scale
July 2014 — This brief describes the use of counseling and community mobilization to personalize messages, demonstrate skills and motivate an audience.
Mass Communication: Infant and Young Child Feeding at Scale
July 2014 — This brief describes Alive & Thrive’s use of mass communication channels to reach large groups of people with persuasive, consistent messages.
Advocacy: Infant and Young Child Feeding at Scale
July 2014 — This brief describes Alive & Thrive’s distinct approach to advocacy and policy dialogue used to educate and motivate policymakers and program managers.
Strategic Use of Data: Infant and Young Child Feeding at Scale
July 2014 — This brief describes Alive & Thrive’s strategic use of data to inform program design, shape advocacy messages and improve program implementation and management in Bangladesh, Ethiopia and Vietnam.
Overview: Framework for Delivering Nutrition Results at Scale
July 2014 — This overview describes Alive & Thrive’s comprehensive approach to nutrition interventions for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication and strategic use of data.
Getting Strategic with Interpersonal Communication: Improving Feeding Practices in Bangladesh
2014 — This tool describes how face-to-face communication in Bangladesh improved feeding practices by setting clear targets, focusing on priority behaviors and behavioral determinants, and assessing and awarding the performance of frontline workers.
Why National Policies Should Support Breastfeeding
July 2007 — This three-page brief explains why there is no substitute for breastmilk and outlines actions that can be taken in Vietnam to strengthen national policies and programs to support breastfeeding.
