Social and Behavior Change Communication (SBCC) Demand Reduction Guidebook
November 2020 — The SBCC guidebook is intended for use by individuals and organizations in planning, implementing and evaluating SBCC activities and campaigns to reduce consumer demand for illegal wildlife products or to promote desired conservation behaviors. The Guidebook was developed under the USAID Wildlife Asia Activity, funded by the U.S. Agency for International Development Regional Development Mission for Asia (USAID RDMA). The guidebook is based on the modules used by USAID Wildlife Asia for training workshops conducted in China and Thailand from 2017 to 2019. The case examples are based on the Beautiful Without Ivory demand reduction campaign implemented by USAID Wildlife Asia in Thailand.