The USAID Cambodia Green Future Activity works to build citizens’ and civil society organizations’ knowledge and skills to use evidence-based communication that supports biodiversity conservation, forest protection and sustainable natural resources management. The project is funded by the U.S. Agency for International Development (USAID) Cambodia, through ECODIT as the prime contractor.
The project works to increase knowledge and positive attitudes about Cambodia’s unique and endangered biodiversity and the critical importance of its forest ecosystems. It also works to increase citizen-led efforts to advocate for and protect the environment in target areas.
The project will engage a range of audiences and stakeholders (focusing on the national level plus youth groups in Phnom Penh and other cities) to heighten awareness of environmental issues and promote greater protection for the country’s natural resources. The project team will conduct a knowledge, attitude and practice study to inform the development of a social and behavioral change communication (SBCC) strategy. It will also identify effective communications and outreach tools and platforms, as well as key social structures and circles of influences in environmental protection.
The project team has established an SBCC working group with members from cross-cutting sectors, including government institutions, USAID implementing partners, private agencies and individuals. The working group serves as a technical platform for developing the SBCC strategy and communications and outreach initiatives.