FHI 360 was selected by the U.S. Centers for Disease Control and Prevention (CDC) to lead the Let’s Stop HIV Together (Together) campaign, an integrated media campaign designed to reach communities disproportionately affected by HIV and engage partners and health care providers. FHI 360 is leading the campaign and partnered with RTI International, which has supported CDC’s HIV efforts for more than 15 years.
According to the CDC, in 2022, there were 31,800 estimated new HIV infections in the U.S., and it is estimated that 1.2 million people in the U.S. were living with diagnosed and undiagnosed HIV at the end of 2022.
Together aims to reduce stigma and increase HIV testing, prevention and treatment as part of the Ending the HIV Epidemic in the U.S. initiative and the National HIV/AIDS Strategy. This award is the first time the CDC has integrated the consumer, provider and partner outreach into one contract.
By leveraging a combination of paid media, social media, community engagement, and support for partners, Together seeks to proactively connect individuals with the information and resources they need to stay healthy and thrive.
