FHI 360 mobilizes its expertise in social marketing and communication to encourage healthy behaviors. We work with the Division of Nutrition, Physical Activity, and Obesity (DNPAO), a division of the U.S. Centers for Disease Control and Prevention (CDC), to create and implement strategic communications to promote good nutrition, regular physical activity and a healthy weight. FHI 360 supports DNPAO with the following services:
- Training and technical assistance: FHI 360 provides almost all communication technical assistance and training for DNPAO, including planning, implementation and evaluation. We lead webinars, give consultations, conduct on-site and remote trainings, and provide support through emails and video calls.
- Materials development and dissemination: FHI 360 has created informational materials that give DNPAO and its programs a consistent message, look and feel. We also produce videos, create radio and print advertisements, and organize social and digital media campaigns for the CDC, its funded recipients and others interested in promoting good nutrition, regular physical activity and a healthy weight. FHI 360 has conducted several media buys, including print, radio and digital materials, as part of educational initiatives with African American and Hispanic communities, rural audiences and more.
- Social media and website support: FHI 360 provides strategic planning, content development, analytic evaluation, and promotion for DNPAO’s social media channels. Additionally, we support DNPAO in shaping their web content strategy and developing their web content.
- Communication research and evaluation: FHI 360 conducts message testing using in-depth interviews, focus groups, online surveys and other methods to help the CDC and its funded recipients articulate the benefits and need for a multisector approach to obesity prevention and healthy weight. We lead expert panels and analyze content and consumer data to inform and plan implementation and evaluation efforts. We analyze advertisements to better understand their effectiveness among various populations. We also write manuscripts and present at conferences to inform public health communication practitioners on the latest science of using communication to promote healthy eating and physical activity.