Digital and social media

FHI 360 develops and manages paid digital media campaigns and social media outreach to reach and engage audiences to meet our clients’ communication goals. We reach new audiences with essential messaging through a variety of innovative social media approaches, digital storytelling, outreach events and public service announcements and videos. Using trends in online behavior and the latest tools to track campaigns in real time allows us to make immediate adjustments in our approach.

FHI 360 supports the U.S. Centers for Disease Control and Prevention (CDC) Let’s Stop HIV Together (Together) campaign, a multifaceted national communication effort designed to refocus attention on HIV in the United States. Consumer-facing campaign elements under the Together umbrella include general awareness and anti-stigma, HIV testing, HIV prevention among priority populations at increased risk for HIV infection, and starting and continuing treatment. Together also supports the Health and Human Services initiative, Ending the HIV Epidemic: A Plan for America, to end the HIV epidemic in the United States within 10 years.

For the Active People, Healthy Nation^SM initiative in the CDC’s Division of Nutrition, Physical Activity and Obesity, FHI 360 created a series of digital ads highlighting the benefits of physical activity for mothers of school-aged children and their families. Images showcased a variety of body types and accessible activities. Results from a small-scale media buy on Facebook and Instagram will help inform larger, future campaigns.

As the Coordinating Center for the National Collaborative on Childhood Obesity Research (NCCOR), FHI 360 promotes research findings and NCCOR events through Twitter, Facebook, LinkedIn and blog posts. NCCOR successfully promoted a new tool, A Guide to Methods for Assessing Childhood Obesity, through social media, paid digital media and other online avenues, which resulted in more than 182,000 pageviews in the first three months.

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Digital and social media