At FHI 360, social and behavior change communication is part of a multilevel process in which we partner with governments departments, nongovernmental organizations and local communities in the United States and around the world. We develop tailored approaches addressing a multitude of health behaviors and related social norms. We promote contextual change at the individual, community and societal levels to sustain effective behaviors, norms and actions over time.
FHI 360 programs are designed to increase knowledge, motivation and audience ability to act on increased health literacy. We stimulate community dialogue and use of multichannel coordinated campaigns, mHealth and tailored social marketing approaches to effectively turn unmet needs into demand creation for a range of health products.
We study the determinants of key behaviors and their socio-ecological contexts with innovative and participatory research methods to address factors at multiple levels. Our work with a wide network of local partners on the development and evaluation of evidence-based interventions builds capacity by:
- Increasing capacity in design, implementation and evaluation through systematic assessment, training and mentoring frameworks
- Using face-to-face and online trainings
- Establishing university courses for institutionalized capacity in countries
Learn more about FHI 360’s social and behavioral change communication work in: