SEGMENTATION CRITERIA
SEGMENT DEFINITIONS
• New in project (area or profession) in the month.
• Should be registered with Aastha.
• Time period - one month
• Is Asymptomatic currently and has not shown any symptoms in the last three clinic visits.
• Visits clinic regularly (at least four times in the last six months).
• Uses condoms regularly with all clients.
• Sometimes falters in using condoms with regular partner/ pyarwalla.
• Takes her health as a priority and lives a healthy lifestyle (includes eating habits, no addictions, and so on).
• Currently symptomatic and/or diagnosed with repeated STI symptoms.
• Irregular clinic visits (on twice in the last six months).
• Irregular or low condom use with clients and partners.
• High client volume in a month.
• Indulges in unhealthy lifestyle (poor eating habits, addictions, and so on).
Is detected HIV Positive and has disclosed her/ his status to PE.
• Has been asymptomatic for the last six months consecutively.
• Has attended Aastha Gat meetings for the last six months consecutively.
• Uses condoms regularly with all clients and partners.