- Mass media
- Influential community members
- Social marketing campaigns
- School-based activities
All serve to raise awareness
and influence views and behaviors
Attempting to change social norms that affect sexual behavior,
sexual relationships and condom use is another important public
health strategy to prevent STD infection.
Using mass media such as television, radio, films, music, billboards
and magazines raises awareness and influences views and behaviors.
Pamphlets, posters, comic books and T-shirts can reinforce messages
that shift social norms.
In addition, influential community members can give speeches
and take other actions that gradually help produce change.
The use of commercial marketing techniques to promote a social
goal such as safe sexual behavior, called social marketing,
can influence norms. School-based sex education activities can
also raise awareness and influence views and behaviors.