Contraceptive Technology and Reproductive Health Series: Home Page Contraceptive Technology and Reproductive Health Series Back to FHI Website
Sexually Transmitted Diseases
Introduction Contents Post-Test References Go To Presenter Info


Section 1

- Introduction
- Overview
- Objectives
- Infections
- Most Common
- Ulcerative
- Non-Ulcerative
- Curable
- Incurable
- Factors
- Consequences
- Risk of HIV
- STD Control
- Transmitters
- Containing
> Social Norms
- Condom Use
- Management
- Challenges
- Program Level
- Women at Risk
- Reaching Men
- Adolescents
- Adolescents
- Reaching
- Prevention
- Management
- Summary

Section 2
Section 3


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Section 1 - STDs: An Overview

Public Health Strategies: Changing Social Norms

Woman saying use condoms
  • Mass media

  • Influential community members

  • Social marketing campaigns

  • School-based activities

All serve to raise awareness and influence views and behaviors

Illustration: FHI
Slide 15

Attempting to change social norms that affect sexual behavior, sexual relationships and condom use is another important public health strategy to prevent STD infection.

Using mass media such as television, radio, films, music, billboards and magazines raises awareness and influences views and behaviors. Pamphlets, posters, comic books and T-shirts can reinforce messages that shift social norms.

In addition, influential community members can give speeches and take other actions that gradually help produce change.

The use of commercial marketing techniques to promote a social goal such as safe sexual behavior, called social marketing, can influence norms. School-based sex education activities can also raise awareness and influence views and behaviors.



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