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Youth Social and Behavior Change Communication (SBCC) Strategy - HIV and Contraception

July 2018 — This strategy supports the Government of Tanzania’s efforts to improve the adoption and maintenance of health behaviors among young people in Tanzania. It implements a multichannel, branded program to create a “360-surround-sound” effect reinforcing key messages. Community- and individual-level activities are designed to encourage discussion and to enable individual and collective decision making to adopt promoted behaviors. Community-level activities also address social and gender norms that prevent young people from adopting healthy behaviors. Media activities are designed as campaigns to reinforce key messages.

The Ministry of Health, Community Development, Gender, Elderly, and Children; peer educators; youth ambassadors; technical area experts and other stakeholders, with technical support from the FHI 360-led Tulonge Afya project, developed this strategy.