November 2014 — This document highlights the Taj Must Smile campaign, which promotes healthy behaviors for reproductive, maternal and child health in India. The campaign is led by the India Healthy Behaviors Program, an FHI 360 program funded by the U.S. Agency for International Development. The campaign aims to be a multistakeholder campaign involving the private sector, civil society, key opinion leaders, celebrities and media coming together to make every Indian aware of healthy behaviors.