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Tackling HIV/AIDS Through Social and Behavior Change Communication (fact sheet)

July 2012 — Reducing the spread of HIV and improving care and treatment for people living with HIV and AIDS requires addressing social factors and behaviors that put people at risk. Social and behavior change communication (SBCC) goes beneath the surface to uncover the causes of behaviors, the social structures that drive the epidemic and the factors that increase risk and vulnerability. FHI 360 experts are global leaders in both the response to HIV/AIDS and in the implementation of SBCC.