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Demand Creation and Advocacy for COVID-19 Vaccine Acceptance and Uptake: Rapid Audience Assessment Tool

January 2021 — FHI 360's Rapid Audience Assessment Tool is designed to support programs in gathering information and insights that inform the development of demand creation and advocacy strategies for the introduction of COVID-19 vaccines. The tool focuses on four priority audiences: health care workers, key influencers, general population and media. Types of information covered are: knowledge, attitudes, beliefs, social norms, information needs, communication channels and intentions related to COVID-19 vaccines.