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Demand Creation and Advocacy for COVID-19 Vaccine Acceptance and Uptake: An Interim Quick Start Guide

December 2020 — This step-by-step guide was developed to support FHI 360 and its partners to design and implement demand creation and advocacy activities as part of national COVID-19 vaccine introduction efforts. The guide draws primarily on FHI 360’s experience in designing and implementing social and behavior change (SBC) programs to promote uptake of health products and services, including vaccination services. The guide also borrows from other global tools, including those developed by the World Health Organization and UNICEF.