Communication Strategy and Adaptation Guide (and accompanying Annex)
August 2014 — This strategy document is the final report for the Communicating about Microbicides with Women in Mind project. This report and the accompanying annex were written with the following goals: 1) to document the important promise of vaginal microbicide gel as a new HIV prevention product for women, 2) to describe the project’s experience with materials development, 3) to provide a sample microbicide communication strategy for Kenya, and 4) to outline a process for updating and adapting the materials for use in other countries or with other new HIV prevention methods.