2014 — The Communicating about Microbicides with Women in Mind project developed and assessed the effectiveness of awareness-raising posters for potential microbicide gel introduction in Kenya. The final set of evidence-based posters includes those for women in stable relationships, women in casual relationships, young women and female sex workers. Two versions of the posters have been created for each audience: one that positions microbicides primarily as an HIV prevention product and another that focuses on other benefits such as intimacy or pleasure.