Understanding consumer preference and willingness to pay for improved cookstoves in Bangladesh

Emerging data show that almost 100 percent replacement of three-stone fire and other traditional stoves is required for families to reap the health benefits of improved cookstoves (ICS). Consumer perspectives on ICS differ substantially from those of product designers and health programmers, often leading to suboptimal uptake and adoption, and thus limiting health benefits. Study findings led to design changes in cookstove features that better reflect consumer preferences and highlighted consumer education priorities related to clean cooking behaviors.