This study examined the association between exclusive breastfeeding and exposure to a television campaign on breastfeeding through repeated cross-sectional surveys with mothers of infants younger than 6 months between 2011 and 2014 in Vietnam. Exposure to the television spots was associated with higher scores of knowledge, behavioral beliefs, social norms and self-efficacy, which in turn prepares mothers to adopt exclusive breastfeeding behaviors.
The association of a large-scale television campaign with exclusive breastfeeding prevalence in Vietnam
Written By
Nguyen TT, Alayon S, Jimerson A, Naugle D, Nguyen PH, Hajeebhoy N, Baker J, Baume C, Frongillo EA
