Survey research with a random digit dial national mobile phone sample in Ghana: Methods and sample quality

Generating a nationally representative sample in low- and middle-income countries typically requires resource-intensive household door-to-door data collection. This paper presents use of an innovative random digit dial, interactive voice response national mobile phone survey in Ghana to yield a national-level random sample in relatively short time. Response rates were comparable to other surveys and offers promise for future data collection in developing countries such as Ghana.