This paper outlines the methodology of developing the PrEP (pre-exposure prophylaxis) Communications Accelerator, a digital tool that provides communication strategies, market research and recommendations for generating demand for PrEP across sub-Saharan Africa. The authors review the custom-built plans generated by the tool, including suggested media channels and communication tactics based on available evidence about the population and setting.
PrEP Communications Accelerator: A digital demand creation tool for sub-Saharan Africa
Written By
Schwartz K, Ferrigno B, Vining S, Gomez A, Briedenhann E, Gardiner E, Jeckonia P, Torjesen K
