Earned media can be part of addressing overweight and obesity by emphasizing prevention and both environmental and individual causes and solutions. This paper examines almost 3,000 news stories related to overweight and obesity in newspaper and television channels in multiple locations across the United States. The authors suggest future research could explore if public perception or news coverage on overweight and obesity changes.
Overweight and obesity in local media: An analysis of media coverage in CDC-funded communities
Written By
Thomas CN, Inokuchi D, Lehman T, Ledsky R, Weldy A