Insights from a text messaging-based sexual and reproductive health information program in Tanzania (m4RH): Retrospective analysis

This study aimed to better understand how users engaged with a mobile health program in Tanzania from 2013 to 2016. Using system-generated data, the analysis shows a useful framework to measure user engagement. The data also provides information on how users engage with text messaging-based health interventions and how user interaction data could inform effective improvements to the intervention.