Impacts on breastfeeding practices of at-scale strategies that combine intensive interpersonal counseling, mass media, and community mobilization: Results of cluster-randomized program evaluations in Bangladesh and Vietnam

This study evaluated the population-level impact of interpersonal counseling, mass media, community mobilization and policy advocacy on breastfeeding practices in Bangladesh and Vietnam. The authors found that breastfeeding practices can be improved on a large scale with intensive interventions, sustained for over five years, in diverse settings. A combination of interventions was more effective than a single intervention.