There are limited empirical data to guide researchers in determining the number of focus groups necessary for a research study. This paper provides foundational empirical evidence to suggest adequate focus group sample sizes and discusses the relative generalizability of the findings to other study contexts. The findings will help researchers better plan for and justify sample sizes for qualitative research using focus groups.
How many focus groups are enough? Building an evidence base for nonprobability sample sizes
Written By
Guest G, Namey E, McKenna K