Under the Uganda Sustainable Tourism in the Albertine Rift (STAR) program — an associate award under the Global Sustainable Tourism Alliance (GSTA) — FHI 360 and its partners worked to improve the competitiveness of the Ugandan tourism industry in the Albertine Rift as a way to support biodiversity conservation and natural resource management and increase income generation. STAR interventions served as levers to increase visitor spending in communities and businesses surrounding targeted protected areas, to create alternative livelihoods that would reduce conservation threats in these protected areas and to boost support for conservation activities in the region. FHI 360 also provided capacity-building assistance and training to local businesses and organizations, support for improved marketing and promotion of the region, and ideas to foster stronger links among tourism-serving local businesses, conservation groups, policymakers and the larger business community.