Improving Healthy Behavior Project (IHBP)

FHI 360’s Improving Healthy Behaviors Project is building the capacity of India's government at all levels to design, execute and evaluate strategic communication programs on behavior change. The project focuses on behavior change in four thematic areas — family planning and reproductive health; tuberculosis; HIV/AIDS; and maternal and child health. The project’s key strategies include advocacy for additional human resources; improving budgeting and funds disbursement; and reinforcing coordination within relevant government departments. Additionally, we advocate for greater political and social commitment to behavior change; systematically engage key influencers in the community; use behavior change communication to increase uptake of positive health behaviors; and engage with the private sector. The project operates at the national level and in the Empowered Action Group (EAG) states of Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Chhattisgarh, Jharkhand and Orissa.


  • A 360 Degree Approach to Social and Behavior Change
    2018 — FHI 360 uses a socio-ecological lens to view the complex interplay between individual, interpersonal, community and societal factors that affect behaviors. We select interactive, participatory strategies to ensure a holistic view of...
  • The Taj Must Smile
    November 2014 — This document highlights the Taj Must Smile campaign, which promotes healthy behaviors for reproductive, maternal and child health in India. The campaign is led by the India Healthy Behaviors Program, an FHI 360 program funded...
  • India
Funder: USAID
Duration: 2010 - 2015
URL: Improving Healthy Behaviors Program