Ghar Ghar Maa Swasthya, or Healthy Homes, is a social marketing program in Nepal that works through the private sector to strengthen the marketing and distribution of health products in rural and hard-to-reach areas. This project is managed by FHI 360 in collaboration with the Nepali-managed Nepal CRS Company. The program assists the Government of Nepal in expanding the depth, reach and impact of private-sector social marketing initiatives by providing a low-cost supply of maternal and child health, family planning and HIV prevention products and services. FHI 360 provides technical support in two major areas: improving Nepal CRS Company’s institutional sustainability by building its leadership capacity, and increasing the availability and accessibility of health products in hard-to-reach rural areas through implementation of cutting-edge social marketing programs.