Communities Putting Prevention to Work (CPPW) is a landmark effort, reaching one in six Americans, to address two leading public health threats in the United States — obesity and tobacco.
With the goal of supporting locally driven wellness efforts, the U.S. Centers for Disease Control and Prevention (CDC) awarded grants to 50 communities to enact evidence-based strategies. The goals for each community are making healthy choices easy; increasing access to healthy produce in areas with limited affordable, nutritious food; and reducing exposure to secondhand smoke.
To support these 50 communities, FHI 360 is planning, implementing and evaluating mass media efforts to stimulate change. FHI 360 staff worked with communities to develop, test and place media messages, tailored and timed to best support each community’s’ local efforts. Staff also planned and conducted national outreach through free media opportunities (news articles, shows, editorials, letters to the editor and polls), created a social networking website, and provided other media-related technical assistance.
A recent evaluation of the campaign demonstrated that, compared to their counterparts in non-CPPW communities, adults in CPPW communities were more likely to endorse a belief that obesity is, at least in part, best solved by the community. The campaign has achieved an estimated 200 million views to date.