The goal of the Communication for Change (C-Change) project in Ethiopia is to integrate mass media, interpersonal communication and community engagement to empower Ethiopian families to take preventive and treatment-seeking actions related to malaria; antenatal care and maternal, newborn and child health; and prevention of mother-to-child-transmission of HIV (PMTCT). C-Change is building on its established working relationships with the Federal Ministry of Health, the regional health bureaus in Oromia and Amhara, nongovernmental organizations, community-based organizations and other partners to improve the effectiveness and sustainability of social and behavior change communication (SBCC) programming. The project is streamlining formative research and pretesting methods and creating easy-to-use, frontline teaching tools and short skills-based training that can be owned and managed by woreda (district) and kebele (municipality) teams. C-Change is strengthening the capacity of regional, woreda and kebele structures to create sustainable SBCC interventions that resonate with target populations and at-risk groups.
For information regarding C-Change's work in other countries, please click here.