Communication and social marketing

Expertise

Applying technology to development
FHI 360 uses the full spectrum of communication technologies to advance human development. We use customized, technology-based interventions to reach a wide variety of audiences and achieve meaningful change.
Behavior change communication
FHI 360’s social and behavior change programs examine what people think, what they do and why they do it. Our multifaceted programs partner with communities to shape attitudes and motivate people to act.
Chronic and noncommunicable diseases
FHI 360 synthesizes experience into an applied response to the U.S. and global health issue of chronic and noncommunicable diseases, such as cardiovascular disease, diabetes and obesity.
Civic participation: Communication
FHI 360’s communication and social marketing initiatives support democracy and improve civic engagement.
Communicable diseases
FHI 360’s communication and social marketing programs work to prevent communicable diseases, including major efforts in malaria control and animal-borne illnesses.
Community engagement
At FHI 360, we help our clients use direct outreach, communication, digital and social media, and training and technical assistance to engage communities.
Digital and social media
FHI 360 offers integrated, research-based digital and social media solutions to influence changes in audience awareness, beliefs and behaviors.
Gender and social norms
FHI 360’s communication and social marketing efforts strengthen the capacity of communities to change harmful gender norms and practices.
HIV and AIDS: Communication
FHI 360 has been a global leader in HIV prevention communication for more than two decades. In 1987, our experts worked with partners in developing countries to launch AIDSCOM, the U.S. Agency for International Development’s first global AIDS communication project. We later managed two of the world's largest HIV prevention programs: AIDSCAP reached more than 14 million people with HIV prevention education, and IMPACT integrated social and behavior change communication into prevention, care and treatment interventions.
Immunization and vaccines
FHI 360 conducts audience research and tests materials and messages that promote childhood and adult immunizations, including seasonal influenza immunization and vaccines in development, such as for COVID-19.
Injury prevention
FHI 360 uses communication and social marketing to promote safety for youth sports and workers in high-risk professions that are prone to serious injuries.
Research and evaluation in the United States
We bring methodological expertise and deep content knowledge to R&E studies on health, education, workforce development and social marketing and communication campaigns that address social issues.
Social and behavior change
FHI 360 uses a socio-ecological lens to view the complex interplay between individual, interpersonal, community and societal factors that affect behaviors. We select interactive, participatory strategies to ensure a holistic view of people’s desires and needs and the barriers and facilitators to change.

Experts

Howell Wechsler, EdD, MPH

Director, U.S. Programs
Kara Tureski, MPH

Director, Social and Behavior Change
Todd Phillips, MS

Director, Social Marketing and Communication
LaVerne Canady, MPA

Associate Director, Social Marketing and Communication
Melissa Otero, MA

Director, U.S. Programs, Social Marketing and Communication
Julia Rosenbaum, ScM

Deputy Director, WASHplus; Senior Behavior Change Specialist, Global Health Communication
Manuel Rodriguez

Director, U.S. Programs, Social Marketing and Communication
Melissa Talbot

Director, U.S. Programs, Social Marketing and Communication
Thomas Lehman, MA

Director, Research, Social Marketing and Communication

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