Communication and social marketing

Expertise

Applying technology to development
FHI 360 uses the full spectrum of communication technologies to advance human development. We use customized, technology-based interventions to reach a wide variety of audiences and achieve meaningful change.
Behavior change communication
FHI 360’s social and behavior change programs examine what people think, what they do and why they do it. Our multifaceted programs partner with communities to shape attitudes and motivate people to act.
Brand management
FHI 360 applies a rigorous, data-driven process to effectively develop and launch new brands or to refresh existing brands for programs, services and organizations in the human development community.
Chronic and noncommunicable diseases
FHI 360 communication programs increasingly are addressing the growing global problem of chronic and noncommunicable diseases.
Civic participation: Communication
FHI 360’s communication and social marketing initiatives support democracy and improve civic engagement.
Communicable diseases
FHI 360’s communication and social marketing programs work to prevent communicable diseases, including major efforts in malaria control and animal-borne illnesses.
Community engagement
At FHI 360, we help our clients use direct outreach, communication, digital and social media, and training and technical assistance to engage communities.
Digital and social media
FHI 360 offers integrated, research-based digital and social media solutions to influence changes in audience awareness, beliefs and behaviors.
Gender and social norms
FHI 360’s communication and social marketing efforts strengthen the capacity of communities to change harmful gender norms and practices.
HIV and AIDS: Communication
FHI 360 has been a global leader in HIV prevention communication for more than two decades. In 1987, our experts worked with partners in developing countries to launch AIDSCOM, the U.S. Agency for International Development’s first global AIDS communication project. We later managed two of the world's largest HIV prevention programs: AIDSCAP reached more than 14 million people with HIV prevention education, and IMPACT integrated social and behavior change communication into prevention, care and treatment interventions.
Immunization and vaccines
FHI 360 has led media campaigns in the United States encouraging people to get influenza vaccines and raising awareness among parents and health care providers of the importance of vaccinations for young children and adolescents. We have also provided communication support to countries affected by the H1N1 pandemic.
Injury prevention
FHI 360 develops communication and social marketing programs to promote safety and reduce injuries in the workplace, on the roads and on the playing fields.
Research and evaluation in the United States
FHI 360 uses research to help our clients design effective solutions to their most pressing problems. We set the parameters of the identified change based on proven practices‚ and then work with our partners to map a path to achieve that change.
Social and behavior change
FHI 360 uses a socio-ecological lens to view the complex interplay between individual, interpersonal, community and societal factors that affect behaviors. We select interactive, participatory strategies to ensure a holistic view of people’s desires and needs and the barriers and facilitators to change.
Strategic planning and policy analysis
FHI 360 has extensive experience helping clients conduct communication assessments and develop strategic communication plans. Our plans are comprehensive — beginning with program objectives and ending with monitoring and evaluation. We gain a better understanding of our audiences through careful formative research, also taking into account social, cultural and structural factors that might affect audience behavior, including government policies and regulations. Our strategic plans seek to build an enabling environment by targeting policymakers and community leaders as well as directly motivating change among individuals.

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