FHI 360 to lead media campaigns to raise HIV awareness in the United States
The U.S. Centers for Disease Control and Prevention (CDC) has selected FHI 360 to lead four of its Act Against AIDS media campaigns: HIV Treatment Works, Doing It, Let’s Stop HIV Together and Start Talking. Stop HIV.
The new award will enable FHI 360 to keep diverse audiences informed about the importance of HIV prevention and treatment and their role in epidemic control. HIV Treatment Works encourages people living with HIV to seek care, stay in care and live well. Doing It, a national bilingual campaign, encourages all adults to test for HIV and know their status. FHI 360 has been implementing the Let’s Stop HIV Together and the Start Talking. Stop HIV. campaigns, which promote awareness and communication about HIV among key populations.
FHI 360 also received the award for the Secretary’s Minority AIDS Initiative Funding Project —Accelerating the Dissemination of Information, Training, and Tools in Support of Treatment as Prevention and Viral Suppression. The focus of this campaign is to inform the American public and health care providers about the science and evidence behind HIV viral suppression and its impact on HIV treatment and prevention and the elimination of stigma. FHI 360 will incorporate this campaign’s messages on viral suppression into the Act Against AIDS campaigns.
The CDC Act Against AIDS initiative was launched in 2009 to combat complacency about HIV and AIDS in the United States. The initiative raises awareness among all Americans, with the intent of reducing the risk of infection among the hardest-hit populations, which include gay and bisexual men, African Americans and Latinos.
“The CDC’s work in HIV prevention communication plays a critical role in fighting the HIV and AIDS epidemic in the United States,” said Todd Phillips, Director of Social Marketing and Communication at FHI 360. “FHI 360 is honored to be able to continue our work to reach the communities in the United States most affected by HIV.”
Read more about how FHI 360 is leading the way in inspiring social marketing and communication campaigns that promote HIV prevention behaviors and address other critical public health issues.
Photo credit: Start Talking. Stop HIV. Campaign/CDC