Published research
Gaps between breastfeeding awareness and practices in Vietnamese mothers result from inadequate support in health facilities and social norms
Two approaches to reducing the gap between breastfeeding awareness and practice are strengthening support in health facilities and making desired practices normative. Increased early initiation of breastfeeding can be achieved through strengthening support by health staff, minimizing unnecessary Cesarean deliveries and ensuring infant-friendly health facilities. Programs can improve exclusive breastfeeding practices by addressing the sociocultural environment through counseling and support, mass media campaigns and highlighting of the negative effect of infant formula advertisements.