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Communication and social marketingPublished research

22 Results Found

Published research

A typology of professional learning communities (PLC) for Sub-Saharan Africa: A case study of Equatorial Guinea, Ghana, and Nigeria
Published research

Barriers and facilitators to growth monitoring and promotion in Nepal: Household, health worker and female community health volunteer perceptions
Published research

Addressing community-level stigma toward key populations: Communication insights from action research in Ghana
Published research

Exploring the Socioeconomic Importance of Antimicrobial Use in the Small-Scale Pig Sector in Vietnam
Published research

Getting health information to internally displaced youth in Afghanistan: can mobile phone technology bridge the gap?
Published research

How much evidence is there really? Mapping the evidence base for ICT4D interventions
Published research

PrEP Communications Accelerator: A digital demand creation tool for sub-Saharan Africa

This paper outlines the methodology of developing the PrEP (pre-exposure prophylaxis) Communications Accelerator, a digital tool that provides communication strategies, market research and recommendations for generating demand for PrEP across sub-Saharan Africa. The authors review the custom-built plans generated by the tool, including suggested media channels and communication tactics based on available evidence about the population and setting.
Published research

Large-scale social and behavior change communication interventions have sustained impacts on infant and young child feeding knowledge and practices: Results of a 2-year follow-up study in Bangladesh

This article assesses the changes in exposure and infant and young child feeding knowledge and practices after a social behavior change program ended. The findings indicate that improvements in maternal knowledge and practices related to infant and young child feeding can be sustained for at least two years. The authors also found that exposure to interpersonal counseling decreased slightly, community mobilization decreased substantially and recall of mass media messaging remained unchanged after the end of the project.
Published research

Marketing self-management education: Lessons on messaging and framing

Self-management education (SME) is an evidence-based, interactive intervention that helps individuals with chronic diseases maintain or improve their quality of life by building skills, such as goal setting and decision making. But, few people have heard of or understand the term, and participation in such programs remains low. This qualitative research shows it is feasible to market SME programs by using motivating messages in clear but relatable language and making it easy for potential participants to find a program.
Published research

Outcomes of compulsory detention compared to community-based voluntary methadone maintenance treatment in Vietnam

This research finds conclusive evidence that methadone maintenance treatment (MMT) is more costeffective than center-based compulsory treatment (CCT) in reducing heroin use, blood-borne virus risk behaviors, drug-related illegal behaviors and monthly drug spending. The authors recommend that policymakers consider allocation of resources for MMT treatment a higher priority and scale down CCT models.

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A typology of professional learning communities (PLC) for Sub-Saharan Africa: A case study of Equatorial Guinea, Ghana, and Nigeria

Barriers and facilitators to growth monitoring and promotion in Nepal: Household, health worker and female community health volunteer perceptions

Addressing community-level stigma toward key populations: Communication insights from action research in Ghana

Exploring the Socioeconomic Importance of Antimicrobial Use in the Small-Scale Pig Sector in Vietnam

Getting health information to internally displaced youth in Afghanistan: can mobile phone technology bridge the gap?

How much evidence is there really? Mapping the evidence base for ICT4D interventions

PrEP Communications Accelerator: A digital demand creation tool for sub-Saharan Africa

Large-scale social and behavior change communication interventions have sustained impacts on infant and young child feeding knowledge and practices: Results of a 2-year follow-up study in Bangladesh

Marketing self-management education: Lessons on messaging and framing

Outcomes of compulsory detention compared to community-based voluntary methadone maintenance treatment in Vietnam