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Published researchSocial marketing and communicationBehavior change communication

3 Results Found

  • Published research

    Effect of enhanced detailing and mass media on community use of oral rehydration salts and zinc during a scale-up program in Gujarat and Uttar Pradesh

  • Published research

    Evidence-based adaptation and scale-up of a mobile phone health information service

    Using mobile phone interventions for health improvement, particularly behavior change and maintenance interventions, is growing at a rapid pace. This case study presents how to apply best practices to successfully scale up mobile phone interventions. Applying principles of scale can inform the successful scale-up, sustainability and potential impact of mHealth programs across health topics and settings.
  • Published research

    Gaps between breastfeeding awareness and practices in Vietnamese mothers result from inadequate support in health facilities and social norms

    Two approaches to reducing the gap between breastfeeding awareness and practice are strengthening support in health facilities and making desired practices normative. Increased early initiation of breastfeeding can be achieved through strengthening support by health staff, minimizing unnecessary Cesarean deliveries and ensuring infant-friendly health facilities. Programs can improve exclusive breastfeeding practices by addressing the sociocultural environment through counseling and support, mass media campaigns and highlighting of the negative effect of infant formula advertisements.