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Published researchCommunication and social marketingNutrition

5 Results Found

  • Published research

    Advancing use of nutrition knowledge to improve practice by policy and program communities in India during a political transition

  • Published research

    Effect of enhanced detailing and mass media on community use of oral rehydration salts and zinc during a scale-up program in Gujarat and Uttar Pradesh

  • Published research

    Large-scale social and behavior change communication interventions have sustained impacts on infant and young child feeding knowledge and practices: Results of a 2-year follow-up study in Bangladesh

    This article assesses the changes in exposure and infant and young child feeding knowledge and practices after a social behavior change program ended. The findings indicate that improvements in maternal knowledge and practices related to infant and young child feeding can be sustained for at least two years. The authors also found that exposure to interpersonal counseling decreased slightly, community mobilization decreased substantially and recall of mass media messaging remained unchanged after the end of the project.
  • Published research

    Overweight and obesity in local media: An analysis of media coverage in CDC-funded communities

    Earned media can be part of addressing overweight and obesity by emphasizing prevention and both environmental and individual causes and solutions. This paper examines almost 3,000 news stories related to overweight and obesity in newspaper and television channels in multiple locations across the United States. The authors suggest future research could explore if public perception or news coverage on overweight and obesity changes.
  • Published research

    Gaps between breastfeeding awareness and practices in Vietnamese mothers result from inadequate support in health facilities and social norms

    Two approaches to reducing the gap between breastfeeding awareness and practice are strengthening support in health facilities and making desired practices normative. Increased early initiation of breastfeeding can be achieved through strengthening support by health staff, minimizing unnecessary Cesarean deliveries and ensuring infant-friendly health facilities. Programs can improve exclusive breastfeeding practices by addressing the sociocultural environment through counseling and support, mass media campaigns and highlighting of the negative effect of infant formula advertisements.