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Published researchCommunication and social marketingUnited States

4 Results Found

  • Published research

    Use of awareness raising campaigns to expand HIV testing: Experiences in the Bronx, NY and Washington, DC (HPTN 065 study)

  • Published research

    Overweight and obesity in local media: An analysis of media coverage in CDC-funded communities

    Earned media can be part of addressing overweight and obesity by emphasizing prevention and both environmental and individual causes and solutions. This paper examines almost 3,000 news stories related to overweight and obesity in newspaper and television channels in multiple locations across the United States. The authors suggest future research could explore if public perception or news coverage on overweight and obesity changes.
  • Published research

    The influence of social norms on flu vaccination among African-American and white adults

    Although influenza vaccination is a low-cost preventive measure, most American adults, particularly African Americans, do not get vaccinated. This article highlights the findings of racial disparities on social norms in influenza vaccination. The authors identify a greater association between subjective norms and vaccination behavior, which suggests that health promotion efforts, particularly those targeting African-Americans, may benefit from focusing on subjective norms and encouraging friends and family members to talk about the benefits of influenza vaccination.
  • Published research

    Sexual networks and HIV risk among black men who have sex with men in six U.S. cities

    Analysis of self-reported data from 1,349 black men who have sex with men in the United States, a group that is disproportionately affected by HIV, found that the men's sexual networks were relatively small and often overlapped with their social networks. Network interventions that engage the social networks of black men who have sex with men, such as peer influence, should be developed to affect social norms around HIV testing and HIV status disclosure.