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ResearchCommunication and social marketing

15 Results Found

  • Event

    World AIDS Day 2018: Committed to progress

    FHI 360 commemorates World AIDS Day 2018 and shares recent thought leadership, resources and published research that show our commitment to sustained impact.
  • Published research

    Marketing self-management education: Lessons on messaging and framing

    Self-management education (SME) is an evidence-based, interactive intervention that helps individuals with chronic diseases maintain or improve their quality of life by building skills, such as goal setting and decision making. But, few people have heard of or understand the term, and participation in such programs remains low. This qualitative research shows it is feasible to market SME programs by using motivating messages in clear but relatable language and making it easy for potential participants to find a program.
  • Published research

    Outcomes of compulsory detention compared to community-based voluntary methadone maintenance treatment in Vietnam

    This research finds conclusive evidence that methadone maintenance treatment (MMT) is more costeffective than center-based compulsory treatment (CCT) in reducing heroin use, blood-borne virus risk behaviors, drug-related illegal behaviors and monthly drug spending. The authors recommend that policymakers consider allocation of resources for MMT treatment a higher priority and scale down CCT models.
  • Published research

    Overweight and obesity in local media: An analysis of media coverage in CDC-funded communities

    Earned media can be part of addressing overweight and obesity by emphasizing prevention and both environmental and individual causes and solutions. This paper examines almost 3,000 news stories related to overweight and obesity in newspaper and television channels in multiple locations across the United States. The authors suggest future research could explore if public perception or news coverage on overweight and obesity changes.
  • Published research

    Using behavior change approaches to improve complementary feeding practices

    Improving complementary feeding of children 6 to 24 months of age requires an understanding of what drives feeding behaviors in specific cultural and economic contexts and which systematic approaches best facilitate beneficial and feasible changes. This paper analyzes social and behavior change approaches and use of program delivery platforms at scale that resulted in documented improvements in Bangladesh, Malawi, Peru and Zambia. The authors conclude that complementary feeding practices, particularly dietary diversity, can be improved rapidly in a variety of settings through available program platforms if interventions focus on specific constraints and strategies encourage caregivers to prepare and feed appropriate foods.
  • Published research

    Evidence-based adaptation and scale-up of a mobile phone health information service

    Using mobile phone interventions for health improvement, particularly behavior change and maintenance interventions, is growing at a rapid pace. This case study presents how to apply best practices to successfully scale up mobile phone interventions. Applying principles of scale can inform the successful scale-up, sustainability and potential impact of mHealth programs across health topics and settings.
  • Publication

    Social Marketing and Communication BPA: Team Capabilities

    This resource details FHI 360’s approaches to the 10 task areas of the CDC Health Marketing Support Services blanket purchase agreement (BPA), which is a flexible funding mechanism that serves the U.S. Centers for Disease Control and...
  • Project

    CDC Health Marketing Support Services

    The CDC Health Marketing Support Services blanket purchase agreement is a flexible funding mechanism that serves the U.S. Centers for Disease Control and Prevention (CDC).
  • Project

    Education Technical Assistance and Support Services (EDTASS) Blanket Purchase Agreement (BPA)

    Education Technical Assistance and Support Services (EDTASS) is a blanket purchase agreement that provides the U.S. Department of Education with technical assistance and support services across a range of activities that are essential to ensuring...
  • Project

    Communicating about Microbicides with Women in Mind

    Should ongoing clinical trials identify an effective microbicide, the next challenge will be to ensure product access and use. Communication campaigns will play a critical role in generating demand and encouraging correct use.