Who's that SMARTgirl? Reaching Cambodian female entertainment and sex workers with HIV prevention services
In Cambodia, SMARTgirl is the national social marketing program for HIV prevention for women engaged in sex and entertainment work. The authors used the Behavioral Model of Vulnerable Populations to analyze women’s level of engagement with SMARTgirl programs. The data showed high risk behaviors with a decreased association with SMARTgirl. The authors suggest that delivery of HIV prevention services through the SMARTgirl program is needed to reach this population.