Julia Rosenbaum, ScM

Deputy Director, WASHplus; Senior Behavior Change Specialist, Global Health Communication

Areas of expertise

  • Health behavior change strategic design
  • Project management
  • Formative research
  • Social marketing
  • SCALE approaches
  • Diarrheal diseases
  • Inclusive strategic planning bridging communities

Projects & Resources

  • The Africa DREAMS: Malawi Communities Investing in Education for Child Health and Safety (CIECHS) project focuses on gender and education as critical ways to reduce the incidence of HIV. CIECHS is funded by the DREAMS Innovation Challenge.

  • As the lead implementing partner for the WASHplus project, FHI 360 works with CARE and Winrock International to support healthy households and communities by creating and delivering interventions that lead to improvements in water, sanitation and hygiene (WASH) and household air pollution (HAP).

  • Catalyzing Integration: WASH and Education

    The WASH and education catalyst brief explores integrating these two sectors to dramatically improve the quality of education across the globe.

  • A 360 Degree Approach to Social and Behavior Change Communication

    Social and behavior change communication solutions at FHI 360 reflect people’s decisions about health and well-being. This brochure describes our integrated approach.

  • Small Doable Actions: A Feasible Approach to Behavior Change (learning brief)

    The WASHplus project, funded by the U.S. Agency for International Development, incorporates a small doable action approach to change water, sanitation and hygiene (WASH) and household air pollution practices in its global and country-level activities. The project’s behavior change approach, described in this brief, identifies and addresses the most influential factors in improving the WASH practices of communities, families and individuals.

Published Research

  • Understanding consumer preference and willingness to pay for improved cookstoves in Bangladesh
    Rosenbaum J, Derby E, Dutta K.
    J Health Commun 2015 Mar; 20 (Suppl 1): 20-7. [Journal Impact Factor: 1.869]

    Emerging data show that almost 100 percent replacement of three-stone fire and other traditional stoves is required for families to reap the health benefits of improved cookstoves (ICS). Consumer perspectives on ICS differ substantially from those of product designers and health programmers, often leading to suboptimal uptake and adoption, and thus limiting health benefits. Study findings led to design changes in cookstove features that better reflect consumer preferences and highlighted consumer education priorities related to clean cooking behaviors.

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