Ann Jimerson

Senior Specialist in Behavior Change, Alive & Thrive

Areas of expertise

  • Social and behavior change communication
  • Theory-based strategy design
  • Social marketing
  • Audience research
  • Training and capacity strengthening
  • Nutrition
  • Child health
  • Youth reproductive health
  • Physical activity

Projects & Resources

  • Through implementation of the Alive & Thrive (A&T) project, FHI 360 works with families, community groups, health care providers, governments, the private sector, and national and international organizations to improve infant and young child feeding practices.

Published Research

  • Achieving behaviour change at scale: Alive & Thrive's infant and young child feeding programme in Bangladesh
    Sanghvi T, Haque R, Roy S, Afsana K, Seidel R, Islam S, Jimerson A, Baker J
    Matern Child Nutr 2016 May; 12 (Suppl 1): 141-54. [Journal Impact Factor: 2.083]

    This review of the Alive & Thrive’s scale-up program indicates that the strategic use of data during program development and throughout implementation led to rapid and significant improvements in key practices of breastfeeding and complementary feeding in Bangladesh. A range of diverse qualitative and quantitative data sources, including rapid trials of feeding practices and field tests of media strategies, helped address gaps in coverage and quality of interventions delivered to rural households. The authors state that use of data should be an explicit intervention in future nutrition programs.

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