FHI 360 uses communication and social marketing to promote safety for participants of high-risk activities and professions that are prone to serious injuries.
FHI 360 partnered with the YMCA of the USA to test materials on concussions — produced by the U.S. Centers for Disease Control and Prevention’s Heads Up program — in youth sports league settings, evaluating changes in concussion knowledge, attitudes and reporting behaviors among coaches, parents and youth athletes. This three-year randomized control trial study included 15 YMCAs and hundreds of youth sports teams across the country.
In 2004, we began working with the New York Center for Agricultural Medicine and Health to create and implement social marketing campaigns reaching farmers in northeastern states to reduce the number of injuries and deaths associated with tractor rollovers. We designed and placed research-based messages that encouraged farmers to retrofit their older tractors with rollover protective structures. The safety campaigns began in New York and expanded into Vermont, Pennsylvania and New Hampshire in 2010.
From 2017 to 2018, FHI 360 helped the Mary Imogene Bassett Hospital in New York by developing attention-grabbing, compelling creative messages and imagery designed to increase use of lifejackets among commercial lobstermen. Several concepts were tested in focus groups across the northeast United States and materials were refined based on audience feedback. FHI 360 also developed fundraising pieces to support the rollout of a larger campaign.
