HIV and AIDS: Communication

FHI 360 has been a global leader in HIV prevention communication for more than two decades. In 1987, our experts worked with partners in developing countries to launch the AIDS Public Health Communication (AIDSCOM) project, the U.S. Agency for International Development’s first global AIDS communication project. We later managed two of the world's largest HIV prevention programs: the AIDS Control and Prevention (AIDSCAP) project, which reached more than 14 million people with HIV prevention education; and the Implementing AIDS Prevention and Care (IMPACT) project, which integrated social and behavior change communication into prevention, care and treatment interventions.

PAVING A NEW PATH FOR HIV COMMUNICATION IN THE UNITED STATES

Educating diverse audiences about exciting new advancements in HIV prevention and treatment requires a new way of communicating about HIV and AIDS. FHI 360 is leading the way in creating and implementing inspiring social marketing and communication campaigns that change HIV prevention behaviors.

HEALTH COMMUNICATION SUPPORT TO THE U.S. CENTERS FOR DISEASE CONTROL AND PREVENTION

FHI 360 is leading three U.S.-based HIV-specific social marketing and communication campaigns for the U.S. Centers for Disease Control and Prevention (CDC), Division of HIV/AIDS Prevention:

Act Against AIDS
This project provides overall communications support to all of the Act Against AIDS consumer campaigns.
Let’s Stop HIV Together
This national campaign raises awareness about HIV and its impact on all Americans. It also fights stigma by showing that people with HIV are “real people” — family members, friends, partners and coworkers.
Start Talking. Stop HIV.
FHI 360 is the creative team behind the implementation of this innovative social marketing campaign that engages gay and bisexual men in conversations about preventing HIV. The campaign has re-energized the way HIV information is provided to gay and bisexual men, through a robust social media presence, engaging graphics and a series of videos and public service announcements. The campaign was named Best HIV Awareness Campaign in 2015 by Healthline.

FHI 360 previously led two successful campaigns that focused on reaching black and Latino gay and bisexual men:

OTHER HIV COMMUNICATION PROGRAMS

FHI 360 led the U.S. National Institutes of Health’s Be the Generation project, which promoted awareness, testing, understanding, dialogue and support for biomedical prevention research. This project engaged communities that are most affected by the HIV/AIDS epidemic.
In Namibia, our Break the Chain program used radio, television and community theater to inform sexually active youth about the risks of having multiple sexual partners.
FHI 360 collaborated with the National AIDS Commission in Indonesia, and other partners, on the Scaling Up for Most-at-Risk Populations project. We fostered behavior change by boosting the promotion of condom use, developing educational materials and activities, distributing condoms in known “hot spots” and supporting workplace HIV prevention programs.