Gender and social norms

FHI 360 programs are helping young people to spot and report gender-based violence. Our efforts include media programs that model respectful and healthy male-female interactions. In Cambodia, for example, we developed the "You're the Man" reality TV series, which challenges male contestants ages 18–35 to reconsider their definitions of manhood while promoting the adoption of healthy behaviors.

The C-Change project

In Tanzania and Guatemala, the C-Change project conducted pioneering interventions to increase gender-equitable attitudes and promote family planning.

C-Change’s Break the Chain program in Namibia addressed multiple concurrent partnerships, along with the impact of intergenerational and transactional sex on women and girls, and the importance of healthy couples relationships and responsible fatherhood.

In the Democratic Republic of the Congo, the C-Change project worked in schools to promote positive social and gender norms and to reduce gender-based violence. Using the U.S. Agency for International Development’s Safe Schools curriculum, C-Change trained male and female students ages 10–14 to model safer interactions as well as to spot and report violence.

The CHAMPION project

Under the CHAMPION project, FHI 360 takes aim at male gender roles in Tanzania through communication, workplace initiatives and community mobilization. These interventions have changed behaviors toward more equitable gender roles in family planning and couples communication.

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Gender and social norms